Interview by Molly Hays<\/strong>
\nPhotography by Mariah Shope<\/strong><\/p>\n

Hersch, whose wildly entertaining word game Taboo<\/i> has sold 20 million copies (and counting) is founder and General Partner\u2014and chief game guru\u2014of Hersch and Company. His eponymous game design firm is heading into its third decade, boasts a backlist well in excess of 40 titles, and has booked retail sales north of $850 million. The man knows how to make play pay.<\/p>\n

Fun and games aside, Hersch takes the business of play seriously. His back story certainly figures in. From a first career in real estate development, Hersch made the unorthodox jump to game design after recognizing a huge untapped market. Thirty years later, he continues to develop hit titles and successfully navigate a wildly dynamic gaming landscape. Here\u2019s his story.<\/p>\n

To read more about Brian Hersch and\u00a0Taboo<\/em>, subscribe to CAKE&WHISKEY magazine or purchase the single issue\u00a0here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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